Shopify SEO

Make your store easier to understand for customers and search engines.

The work

Technical and on-page improvements support the visibility of a Shopify store. The work begins with the content, templates and structure that already exist.

How we approach it

We review page titles, descriptions, internal links, product information and technical issues. Search results take time and rankings cannot be guaranteed.

Typical scope

Technical review
On-page content
Metadata
Internal linking
Site structure

Scope and timing are agreed for each project.

Discuss your project

Give each page a clear purpose

Use collection pages to help shoppers compare a category and product pages to explain a specific item. Write descriptive page titles and useful product information, and connect related pages with understandable links. Avoid repeating keyword variants where a direct explanation would be more helpful.

How will progress be measured?

Use Search Console to understand which searches produce impressions and clicks, which pages are indexed and where errors appear. Separate branded searches from service or product searches. A technical audit score is useful for finding issues, but it does not measure rankings or qualified enquiries.

Useful reading before your project

Work with Fazal Bin Mahmood, founder of Xylo Solutions, to define the scope for your store.