Conversion Rate Optimisation

Find and reduce friction across the shopping journey.

The work

Through Xylo Solutions, we review product pages, layouts and the steps that lead to a purchase. The goal is to help customers make a confident decision.

How we approach it

We begin with the available evidence, prioritise changes and agree how to evaluate them. Results depend on the store, its audience and the changes tested.

Typical scope

Store audit
Product page review
Customer journey
Testing priorities

Scope and timing are agreed for each project.

Discuss your project

Start with evidence of friction

Review the journey from landing page to product selection, cart and checkout. Look for questions customers cannot answer: which option is right, what delivery costs, when an item arrives and how returns work. Prioritise issues using analytics, customer feedback and direct observation where available.

Avoid confusing a change with a result

A cleaner layout is a design improvement, but an increase in conversion needs measurement. Traffic mix, seasonality, stock and promotions can affect results. Where traffic supports it, compare alternatives with a planned test; otherwise document the limits of a before-and-after comparison.

Useful reading before your project

Work with Fazal Bin Mahmood, founder of Xylo Solutions, to define the scope for your store.