Shopify Redesign
A clearer shopping experience, from the first impression to the add-to-cart button.
The work
A redesign starts with understanding what makes shopping difficult. The work can include navigation, product presentation, typography and the path from a collection to a purchase.
How we approach it
Before changing the design, we agree on the problems and priorities. After launch, real customer behaviour and analytics should guide the next improvements.
Typical scope
- Storefront review
- Mobile layouts
- Collection pages
- Product page design
- Reusable design system
Scope and timing are agreed for each project.
Discuss your projectWhen does a redesign make sense?
A redesign is useful when the current store makes products difficult to understand or the buying journey hard to follow. Start with specific problems: unclear navigation, weak product information, inconsistent layouts or a difficult mobile experience. A new visual style alone does not establish that a store will sell more.
How should success be evaluated?
Agree on the intended improvement before design begins. Compare relevant journeys and conversion data when it is available, allowing for changes in traffic, promotions and stock. Keep valuable URLs and content when possible; plan redirects when a page must move.
Useful reading before your project
Work with Fazal Bin Mahmood, founder of Xylo Solutions, to define the scope for your store.