Ecommerce Marketing

Connect your storefront with a focused growth strategy.

The work

Through Xylo Solutions, ecommerce marketing connects audience, traffic and the shopping experience.

How we approach it

We discuss the brand, channels and goals before defining the scope. The agency contact page is the starting point for a marketing enquiry.

Typical scope

Audience planning
Campaign direction
Storefront alignment
Measurement planning

Scope and timing are agreed for each project.

Discuss your project

Connect the campaign to the landing page

If a campaign promises a particular product benefit or offer, the destination should make that information easy to find. Check mobile readability, product availability and the next step. Sending more traffic to an unclear page can amplify the same customer experience problem.

Choose measurements before launch

Agree which action matters, how it is recorded and what comparison period is appropriate. Keep the campaign, landing page and checkout experience consistent. Revenue and return-on-ad-spend claims need supporting data; they should not be inferred from a redesign alone.

Useful reading before your project

Work with Fazal Bin Mahmood, founder of Xylo Solutions, to define the scope for your store.